Author Archives: Jeff Stein

The Collectors Guide to Vintage Heuers — Autavia, Carrera and Monaco

Heuer, Carrera, Monaco

In two previous postings on Longitude, we have covered the rarest of the vintage Heuers — Heuer’s very first automatic chronographs (from 1969), with the name “Chronomatic” on the dial, and the last of the Monacos, the black PVD, produced circa 1975. Today, we begin a series of three ... Read more

CATEGORIES Chronograph, Heuer, Watches | TAGS , , , |Bookmark

Innovation and Inspiration — Zenith and TAG Heuer Update Their Icons

Jack Heuer 80th Birthday Carrrera

Compared with other companies in the fashion or consumer products industries, the leading watch brands tend to be old, most of them dating from the 19th century.  The watch brands seek to leverage their histories.  Turning the pages of popular magazines, we see companies selling watches worn by famous pilots, ... Read more

CATEGORIES Heuer, Jaeger-LeCoultre, Tag Heuer, Watches, Zenith | TAGS , , , |Bookmark

The Chronomatics — Rarest of the Vintage Heuers

Chronomatic Monaco blue dial

For vintage watch collectors, the difference between a “grail” watch and an ordinary watch is often a matter of small details.  The texture of the paint, the length of a hash mark, the style of the serifs or the aging of the lume can all affect the collectability and value ... Read more

CATEGORIES Heuer | TAGS , , , , |Bookmark