Fight Counterfeiting with a Short Film and Win a Watch

Counterfeiting is not only unethical and costly to the brands, but can also be dangerous to the naïve watch collector. While some counterfeiters make no bones about their phony product, others try to pass off fakes as the real thing because it can mean big bucks especially when you’re talking about models that cost thousands or even hundreds of thousands. You can see what determines the price of a watch by looking at the 4 Q’s.

What’s even scarier is that the fakes are getting more difficult to spot as the manufacturing techniques keep getting more advanced. Sometimes the experts have trouble spotting the differences; they’re that well done!

The unsuspecting buyer can get stuck with a piece of junk not worth anything on the open market. That’s why it’s essential that you do your research before making a purchase. We showed you some ways to make yourself a more educated buyer here.

To combat this problem and make people more aware, there is an official Swiss Day Against Counterfeiting sponsored by STOP PIRACY, the Swiss platform against counterfeiting and piracy. The Federation of the Swiss Watch Industry is the sponsor of next year’s event that takes place on March 22, 2013.

Here’s the really cool part, there’s a short film competition open to the public around the theme “All Together Against Fakes”, which can explore the topics of watch counterfeiting, fake pharmaceutical products or piracy of artistic works (music or film).

The best films will be selected and judged by two different juries, the public and a panel of Swiss personalities.

Winners receive a watch worth at least 4000 francs, which include a Baume & Mercier and Chopard.


Film Time: 1 minute 30 seconds

Format: Silent or Spoken

Languages: French, German or English

Delivery Date: December 23, 2012 before midnight

For information on how to register and the full set of requirements, visit the website:


Categories Baume & Mercier, Chopard Tags , Bookmark
  • João Moreira

    i am against counterfeiting of any kind, but most Swiss watch makers should be quiet about this because some do “counterfeiting” as well. there are some companies out there that state their watches are Swiss made which is a lie, they buy cheap Chinese moments (copies of Swiss movements in which the patent as expired) they clean them, oil them and regulate them and call them “Swiss made” , and yes this is true and known to whom want’s to know it just search.

    Now who’s counterfeiting what…..

    Just my 2 cents.