A concrete dial on a watch? You’ve got to be kidding me. Girard-Perregaux just announced on their website that they’re making a dial out of concrete.
They’re touting it as a fantastic first but I’m on the fence here. Concrete isn’t considered a sexy substance choice in traditional crafts. It’s regularly used in foundations, bridges and roads.
I admire Girard-Perregaux’s willingness to play with the material and perhaps change our mind about the beauty of a substance we tramp all over on a sidewalk and normally take for granted. So we shall see.
I’ll bring you details as they unfold. Stay tuned.