Girard-Perregaux Concrete Dial: Seriously?

By Meehna Goldsmith | Published: July 20, 2012

A concrete dial on a watch? You’ve got to be kidding me. Girard-Perregaux just announced on their website that they’re making a dial out of concrete.

They’re touting it as a fantastic first but I’m on the fence here. Concrete isn’t considered a sexy substance choice in traditional crafts. It’s regularly used in foundations, bridges and roads.

My mind remains open though. The world’s tallest building, the Burj Khalifa, is composed of concrete and is quite attractive and ditto for the Pantheon in Rome.

I admire Girard-Perregaux’s willingness to play with the material and perhaps change our mind about the beauty of a substance we tramp all over on a sidewalk and normally take for granted.  So we shall see.

I’ll bring you details as they unfold. Stay tuned.

 

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  • Mike Margolis

    When the theme of the as-yet-unannounced watch is revealed, it will all make perfect sense.

  • Hororgasm

    Absurdity. Material science like carbon fibre, exotic alloys etc I can understand. Traditional art based materials like mosaic, wood etc I can appreciate. Concrete? Other then monolithic structures that command awe, how does it intend to awe wtach collectors? Too much, just too much.

    Best,

    Horo

  • Brent

    Why not a cement dial, look at the people who install cement counter tops.  Probably more durable than enamel dials.  I’m not certain I would buy it for myself but like the idea, be fun to see.

  • Mathieu

    it all depend on the overall look of the watch. This is one thing I like about these company : they push to get strange thing. ( some use wood, ceramic, moon rock’s fragment, etc )

    • Mathieu

       and sometime ago the clock where made of a big flat stone. ( sundial )