Lindy Hemming: The Woman Behind James Bond’s Omega Watch

Lindy-HemmingSince his debut in Ian Flemming’s novel Casino Royale in 1953, secret agent James Bond, code named 007, has become part of the general fabric of society. Men aspire to channel him and women hope to find their own man of mystery. Everything from his bon mots and clothing to his haircut and cars has been carefully observed and studied. And, of course, there are his watches. Not only are they instrumental to Bond’s arsenal of tools on his adventures, they are also a statement that complement his style and the source of constant discussion, so much so that there’s even a whole blog dedicated to the subject called James Bond Watches.

Bond’s watch of choice for the last 17 years has been Omega since Pierce Brosnan wore the Omega Seamaster Professional Quartz in the movie Goldeneye in 1995. What perhaps is lesser known is there is a woman behind the man—and the watch. She is Lindy Hemming, an Academy Award winning costume designer who was responsible for dressing Bond tip to toe. “Many small details are important to build the visual of a character, such as accessories, including cufflinks, shoes, ties and watches,” Hemming says.

James Bond's inaugural Omega Seamaster watch proves beautiful and practical when first seen during his Archangel Chemical Warfare Facility Mission in GoldenEye (1995). (Courtesy of @jamesbondwatches.com)

Prior to wearing an Omega, Bond had been a Rolex and Seiko man, but once Hemming came into the picture she decided an Omega was the best fit and the producers agreed.  As Hemming pointed out Bond is Commander Bond is a military man in the navy and in addition in the special and secret service. “The watch would have to be rugged and strong and have the ability to do quite a few things like go underwater,” Hemming says. “It would also be quite expensive, one of the luxury items he could wear.” Because Bond is involved in undercover work, the watch couldn’t be too visually “out there” either because he can’t be too flashy in order not to attract too much attention. Hemming adds, “His watch would be beautifully designed, but practical and useable.”

The (still) most recent James Bond Omega Planet Ocean watch model, for Quantum of Solace: With first edition of Ian Fleming's 007 short story by the same title (courtesy of jamesbondwatches.com)

Hemming knew about Omega watches because friends of the family were naval personnel who fought in the Second World War and they all swore by Omega. “In my head, I got an image that Omega would be correct for Commander Bond,” says. She then researched the watch and came to the conclusion that it would perfectly suit Bond, a man of action. The Seamaster Professional Quartz had a blue bezel and “to me blues were the colors of James Bond,” Hemming says.

When asked if she would now put a vintage watch on Bond, Hemming replied that it wouldn’t make any sense. We would’ve seen him wear a vintage watch before. “If he was to be wearing one, he should be wearing it all the time,” she explained. “It would’ve somehow come from his family or somebody in the story would’ve given it to him.”

Though Hemming isn’t the one dressing Bond now, that job falls to Jany Temime, she said she would definitely come back if asked.

James Bond Omega Seamaster Planet Ocean 600M unique piece in titanium

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  • http://delldeaton.com Dell Deaton

    Particularly interesting to see what came of your interview re Vintage and James Bond watches here:

    “… it wouldn’t make any sense. We would’ve seen him wear a vintage watch before” [you, paraphrasing Lindy Hemming].

    First and foremost, you’ve unquestionably burst the (obsessive) fantasy bubbles of some who continue to insist, sans reason or substance, that James Bond would surely today be wearing a Rolex 6538 Submariner. No watch lasts forever. And the James Bond lifestyle involves quite a bit more than desk-diving.

    Second, a bit of a stir has erupted in the wake of Omega president Stephen Urquhart’s appearance on Fox Business, where he said that Daniel Craig’s personal Seamaster Aqua Terra is the model that appears as James Bond’s watch in Skyfall. Has Meehna Goldsmith broken yet another James Bond watch exclusive that would explain that in terms of Skyfall plot?

    See in particular this from Lindy Hemming [direct quote]: “It would’ve somehow come from his family or somebody in the story would’ve given it to him.”

  • PSV

    Is this entirely true? My understanding is that Bond wears Omega because of product placement marketing. Omega simply paid to have Bond wear Omega, just as they sponsor the Olympics etc. In most people’s mind Bond’s preferred watch has, and will always be, a Rolex.

    • Boris

      This is what I gather from a discussion with Mr. Biver who at the time was presiding Omega. He said that he met with the producers of James Bond and it was one of his most successful Marketing moves. According to him it took 3 years to recover the investment. Sales of certain Omega watchmodels as the Seamaster increased more than 10 fold due to the product placement measures.

      • Adrian

        That seems pretty conclusive. If Mr Biver did actually say that, then this entire article (and its supporting statements) is an artifice.

        • http://blogs.christies.com/longitude Meehna Goldsmith

          Hello Adrian (and Boris), I would never write an article that wasn’t well researched. That doesn’t mean I don’t make mistakes now and then. However, in this case it’s well accepted that Ms. Hemming put the original Omega on Bond’s wrist. Mr. Biver may have seen an opportunity after the Omega was on Bond’s wrist to make it official, after which money changed hands to ensure the brand stayed in the movies. This would perhaps qualify and be what Mr. Biver means that it was one of his best marketing moves.

          In fact Swatch Group’s official material credits her. See link and the quote which it refers.

          “Omega and the world’s most stylish spy

          James Bond has worn an Omega Seamaster in every film since GoldenEye in 1995. Oscar-winning costume designer Lindy Hemming first introduced Bond to Omega. She described Bond as a naval man and a discreet gentleman of the world, so the Seamaster was the obvious choice. Omega couldn’t agree more!”

          http://www.swatchgroup.com/en/services/archive/2012/omega_skyfall_007

    • http://blogs.christies.com/longitude Meehna Goldsmith

      It is entirely true. Lindy Hemming, the costume designer at the time, made the decision to put an Omega on his wrist. It may be a product placement now with big bucks changing hands, but it wasn’t originally.

    • http://delldeaton.com Dell Deaton

      Is what, exactly, “entirely true” here?

      “Product placement” was well-established for the James Bond movies long before Omega.

      Hamilton and Rolex both enjoy on-screen acknowledgement for the watches in Live and Let Die (1973); arrangements with Seiko UK spanning 5 movies (1977-1985) are well-documented. Doubt anything about this, or any other product placement, is a matter of *any* company having “simply paid,” however.

      Beyond this, I think it’s important to look at the Omega watch deal for GoldenEye and following in context. Most will agree the 6 years prior were *the most challenging period ever* for the franchise: Before or since (including Sean Connery’s departure after You Only Live Twice, Harry Saltzman’s departure after The Man with the Golden Gun, and the recent MGM brouhaha after Quantum of Solace). Between Licence to Kill in 1989 and GoldenEye in 1995, there were serious legal challenges to franchise perpetuation, ill-health of Albert R “Cubby” Broccoli, questions re 007 relevance post-Cold War, and change in lead actor.

      To call this a period where there was a crisis of faith in “James Bond” would be an understatement. I don’t know that there would or could have been a lot of suitors lining up at the door, watch product placement or otherwise. What we all *do* know, for certain, is that Omega *did* bet on Bond; put their money to back their commitment.

      That’ll always earn ‘em top marks in my book.

      Finally, as “the guy who discovered the original James Bond watch” (Ian Fleming’s Rolex 1016 Explorer), I’m probably the best person to say that the only brand ever specified by name in Mr Fleming’s original novels is hardly the clear watchmaker for “most” people,” nor will it “always be” so.

      Recent sale of “The Meehna Goldsmith James Bond watch” (is it okay if we use that name to reference the screen-worn titanium Skyfall Seamaster Planet Ocean recently auctioned by Christie’s?) showed Omega anything but eclipsed by Rolex viz Bond. More generally, among the many surveys I’ve done on this very question over the years, Omega ranked first in mindshare several times.