Category Archives: Chopard


The Beat Goes On

TAG Heuer Mikrograph

Without the balance wheel and balance spring there wouldn’t be accurate timekeeping. Together with the escape wheel they are collectively called the escapement and regulate the energy flow traveling from the mainspring through the gear train. The unwinding and winding of the balance spring rocks the balance wheel through ... Read more

CATEGORIES Audemars Piguet, Breguet, Girard-Perregaux, Heuer, Tag Heuer |Bookmark

Chopard L.U.C. Collection: One to Watch

L.U.C Perpetual T

Chopard. It’s a prestigious name most commonly associated with exquisite jewelry. But, Chopard also makes some killer watches, particularly under the L.U.C. banner. The recently released L.U.C. Perpetual T (T stands for Tourbillon), Chopard’s second most complicated watch in the stable is worth taking a closer look at, but ... Read more

CATEGORIES Watches | TAGS |Bookmark

Watch Brands Celebrate the Year of the Snake

Hublot Boa Bang

In the Chinese zodiac, there is a 12-year cycle of animals. This is the year of the Snake, most specifically the Water Snake. Though a feared reptilian with sneaky and dangerous characteristics in Western culture, the snake is actually a positive symbol in Eastern culture. The watch brands pull ... Read more

CATEGORIES Hublot, Piaget | TAGS , |Bookmark

Dress to Impress: Chopard LUC XP

Simple lines, Powerful appearance

Most people start the New Year with New Year’s Resolutions. Apparently there is something magical about the start of a new year that inspires people to set goals like losing weight. In the watch world obtaining a slimmer profile is a challenge that they face year round. Many brands embarked ... Read more

CATEGORIES Chopard | TAGS , , , |Bookmark

The Geneva Watchmaking Grand Prix 2012: What are the Implications?

Tag Heuer Microgirder "Aiguille d'Or" GRAND PRIX Winner

We’ve now seen the results of the Geneva Watchmaking Grand Prix. But what type of impact does a win have for a brand? Many industries recognize the best in a field or category and reward with a prize, such as an Academy Award for a movie or a World Series ... Read more

CATEGORIES Chanel, Greubel Forsey, MB&F, Tag Heuer, Zenith | TAGS , |Bookmark

A Special “Vintage”: Chopard L.U.C Lunar One

High precision; only one day deviation every 122 years!

Most watch collectors want more then just a pretty face, for them the movement is of equal importance when they add a watch to their collection. A watch that can more than please in both areas is Chopard’s L.U.C Lunar One. True connoisseurs only need to read L.U.C to know ... Read more

CATEGORIES Chopard | TAGS , , , , , |Bookmark

Fight Counterfeiting with a Short Film and Win a Watch


Counterfeiting is not only unethical and costly to the brands, but can also be dangerous to the naïve watch collector. While some counterfeiters make no bones about their phony product, others try to pass off fakes as the real thing because it can mean big bucks especially when you’re ... Read more

CATEGORIES Baume & Mercier | TAGS , |Bookmark

New Book: Prestigious Watches & Cars – the exceptional partnerships


Cars and luxury watches have a long history, starting with auto clocks in the early 1900′s and spanning to today. Not only is there a common male demographic, but there is also a kinship: both are machines of varying complexity. Like watches, cars, depending upon their price range, demonstrate varying ... Read more

CATEGORIES Breitling, Hublot, Jaeger-LeCoultre, Watches |Bookmark