Chopard. It’s a prestigious name most commonly associated with exquisite jewelry. But, Chopard also makes some killer watches, particularly under the L.U.C. banner. The recently released L.U.C. Perpetual T (T stands for Tourbillon), Chopard’s second most complicated watch in the stable is worth taking a closer look at, but ... Read more
In the Chinese zodiac, there is a 12-year cycle of animals. This is the year of the Snake, most specifically the Water Snake. Though a feared reptilian with sneaky and dangerous characteristics in Western culture, the snake is actually a positive symbol in Eastern culture. The watch brands pull ... Read more
Most people start the New Year with New Year’s Resolutions. Apparently there is something magical about the start of a new year that inspires people to set goals like losing weight. In the watch world obtaining a slimmer profile is a challenge that they face year round. Many brands embarked ... Read more
We’ve now seen the results of the Geneva Watchmaking Grand Prix. But what type of impact does a win have for a brand? Many industries recognize the best in a field or category and reward with a prize, such as an Academy Award for a movie or a World Series ... Read more
Most watch collectors want more then just a pretty face, for them the movement is of equal importance when they add a watch to their collection. A watch that can more than please in both areas is Chopard’s L.U.C Lunar One. True connoisseurs only need to read L.U.C to know ... Read more
Counterfeiting is not only unethical and costly to the brands, but can also be dangerous to the naïve watch collector. While some counterfeiters make no bones about their phony product, others try to pass off fakes as the real thing because it can mean big bucks especially when you’re ... Read more
Cars and luxury watches have a long history, starting with auto clocks in the early 1900′s and spanning to today. Not only is there a common male demographic, but there is also a kinship: both are machines of varying complexity. Like watches, cars, depending upon their price range, demonstrate varying ... Read more