Category Archives: MB&F


The Watch Bench: Eric Giroud

Eric Giroud

Eric Giroud No, Eric Giroud is not the long lost son of Gerald Genta, but he could be. Just as the legendary designer that passed away in 2011, Eric Giroud has firmly left his mark on the watch landscape by his innovative designs. With Genta we still don’t know ... Read more

CATEGORIES Harry Winston, Romain Jerome | TAGS , , , , |Bookmark

MB&F MusicMachine: Timing Instead of Time

MB&F MusicMachine - White on black

Basel 2013 was a relatively tame experience. There weren’t too many surprises, mostly just some dusting off the classics. For the last couple years, brands have been dipping into the vintage library—and this strategy is on trend since customers have responded favorably. But that doesn’t mean watchmakers have lost their ... Read more

CATEGORIES Watches |Bookmark

Christie’s Hong Kong Auction Results: Lessons to be Learned

Greubel Forsey GMT

Christie’s Important Watches Sale in Hong Kong on May29th brought in almost $20 million dollars, selling 93% of the total lots offered, translating to an impressive 95% by value. What lessons can be taken from the sale? Collectors inevitably look to the top lots and as usual complicated Patek Philippe ... Read more

CATEGORIES F.P. Journe, Greubel Forsey, Patek Philippe | TAGS , |Bookmark

MB&F HM5: On the Road to Iconic Stature?


MB&F under the stewardship of its founder Max Busser just released the 5th machine in the series appropriately named the HM5. Busser thinks that people can only remember up to 10 different watches without getting them confused, so it will be interesting to see how the naming goes once ... Read more

CATEGORIES URWERK, Van Cleef & Arpels |Bookmark

The Geneva Watchmaking Grand Prix 2012: What are the Implications?

Tag Heuer Microgirder "Aiguille d'Or" GRAND PRIX Winner

We’ve now seen the results of the Geneva Watchmaking Grand Prix. But what type of impact does a win have for a brand? Many industries recognize the best in a field or category and reward with a prize, such as an Academy Award for a movie or a World Series ... Read more

CATEGORIES Chanel, Chopard, Greubel Forsey, Tag Heuer, Zenith | TAGS , |Bookmark

The Wacky and Wonderful World of Busser and Baumgartner: C3H5N3O9 Redefines the Watch World Yet Again


Maximilian Busser is the type of guy who really doesn’t care what people think about him. That’s a huge statement to make. Most of us attempt to do an elaborate tango in the social and work arena because we’re trying to gain friends and good will. Busser just won’t do ... Read more

CATEGORIES Manual Winding | TAGS , , , , |Bookmark

Exclusive: Max Busser Discusses the Harry Winston Opus Series

Opus 1 - Francois-Paul Journe

If you’ve been around the watch world for any length of time, you’ll know the name Max Busser. He’s been responsible for some major achievements like the Master line of watches at Jaeger-LeCoultre and, of course, the Opus series at Harry Winston. It’s hard to believe that the world of ... Read more

CATEGORIES Interviews | TAGS , |Bookmark

Feature: Watch Pornography

Breguet La Tradition-copyright Harry Tan

It’s stimulating, it’s erotic, it’s sometimes indiscreet—and yet we can’t look away. It’s watch pornography. What exactly defines watch porn? As Justice Potter Stewart famously said about traditional pornography, “I know it when I see it.” And so do we. Like pornography, watch porn titillates the senses and fills us ... Read more

CATEGORIES Breguet, Chronograph, Girard-Perregaux, Lange & Sohne, Manual Winding, Mechanical, Parmigiani, Repeating, Watches | TAGS |Bookmark

MB&F Legacy Machine 1


\On the heels of the fantastical MB&F Thunderbolt for Only Watch with a panda at the reigns of the magnificent flying machine, MB&F introduces the Legacy Machine No.1. Machines 1-4 took an avant-garde approach to watchmaking, rendering very 21st century shapes not seen in traditional watchmaking. With the Legacy Machine ... Read more




Just the idea of avant-garde watch brand MB&F collaborating with the flamboyant jewelry house Boucheron laces the air with a tingling excitement. While Boucheron boasts over a 150-year history and MB&F scarcely half a decade, both have a reputation for harnessing wild flights of fancy into startling creations. If ... Read more

CATEGORIES Gent's Wristwatch, Lady's Wristwatch |Bookmark