MB&F under the stewardship of its founder Max Busser just released the 5th machine in the series appropriately named the HM5. Busser thinks that people can only remember up to 10 different watches without getting them confused, so it will be interesting to see how the naming goes once ... Read more
We’ve now seen the results of the Geneva Watchmaking Grand Prix. But what type of impact does a win have for a brand? Many industries recognize the best in a field or category and reward with a prize, such as an Academy Award for a movie or a World Series ... Read more
Maximilian Busser is the type of guy who really doesn’t care what people think about him. That’s a huge statement to make. Most of us attempt to do an elaborate tango in the social and work arena because we’re trying to gain friends and good will. Busser just won’t do ... Read more
If you’ve been around the watch world for any length of time, you’ll know the name Max Busser. He’s been responsible for some major achievements like the Master line of watches at Jaeger-LeCoultre and, of course, the Opus series at Harry Winston. It’s hard to believe that the world of ... Read more
It’s stimulating, it’s erotic, it’s sometimes indiscreet—and yet we can’t look away. It’s watch pornography. What exactly defines watch porn? As Justice Potter Stewart famously said about traditional pornography, “I know it when I see it.” And so do we. Like pornography, watch porn titillates the senses and fills us ... Read more
\On the heels of the fantastical MB&F Thunderbolt for Only Watch with a panda at the reigns of the magnificent flying machine, MB&F introduces the Legacy Machine No.1. Machines 1-4 took an avant-garde approach to watchmaking, rendering very 21st century shapes not seen in traditional watchmaking. With the Legacy Machine ... Read more
Just the idea of avant-garde watch brand MB&F collaborating with the flamboyant jewelry house Boucheron laces the air with a tingling excitement. While Boucheron boasts over a 150-year history and MB&F scarcely half a decade, both have a reputation for harnessing wild flights of fancy into startling creations. If ... Read more