Category Archives: Tag Heuer

Tag Heuer

The Beat Goes On

TAG Heuer Mikrograph

Without the balance wheel and balance spring there wouldn’t be accurate timekeeping. Together with the escape wheel they are collectively called the escapement and regulate the energy flow traveling from the mainspring through the gear train. The unwinding and winding of the balance spring rocks the balance wheel through ... Read more

CATEGORIES Audemars Piguet, Breguet, Chopard, Girard-Perregaux, Heuer |Bookmark http://blogs.christies.com/longitude/brands/girard-perregaux/the-beat-goes-on/

How to Win at a Watches Auction

Christie's Auction Catalogues

We are in the midst of auction season and auction is a great place to buy a watch. Since I work at Christie’s, I’m going to give you the lowdown on how the process works here, but it’s probably similar at the other auction houses. You might be intimidated by ... Read more

CATEGORIES F.P. Journe, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Lange & Sohne, Omega, Panerai, Patek Philippe, Rolex, Tudor, Vacheron Constantin, Watches | TAGS , |Bookmark http://blogs.christies.com/longitude/brands/girard-perregaux/how-to-win-at-a-watches-auction/

Mick Jagger Sported TAG Heuer: The Best Advertising Money Can’t Buy

Heuer Carrera 1153N

1965. It was part of the decade of the Swinging Sixties when social mores represented by “Father Knows Best” loosened up to see the rise of the Beatles and, of course, Mick Jagger.   In honor of the 50th anniversary of the Carrera, TAG Heuer has been celebrating in high ... Read more

CATEGORIES Heuer | TAGS , , |Bookmark http://blogs.christies.com/longitude/brands/tag_heuer/mick-jagger-sported-tag-heuer-the-best-advertising-money-cant-buy/

Innovation and Inspiration — Zenith and TAG Heuer Update Their Icons

Jack Heuer 80th Birthday Carrrera

Compared with other companies in the fashion or consumer products industries, the leading watch brands tend to be old, most of them dating from the 19th century.  The watch brands seek to leverage their histories.  Turning the pages of popular magazines, we see companies selling watches worn by famous pilots, ... Read more

CATEGORIES Heuer, Jaeger-LeCoultre, Watches, Zenith | TAGS , , , |Bookmark http://blogs.christies.com/longitude/brands/jaeger-lecoultre/innovation-and-inspiration-zenith-and-tag-heuer-update-their-icons/

The Geneva Watchmaking Grand Prix 2012: What are the Implications?

Tag Heuer Microgirder "Aiguille d'Or" GRAND PRIX Winner

We’ve now seen the results of the Geneva Watchmaking Grand Prix. But what type of impact does a win have for a brand? Many industries recognize the best in a field or category and reward with a prize, such as an Academy Award for a movie or a World Series ... Read more

CATEGORIES Chanel, Chopard, Greubel Forsey, MB&F, Zenith | TAGS , |Bookmark http://blogs.christies.com/longitude/brands/mbf/the-geneva-watchmaking-grand-prix-2012-what-are-the-implications/

Interview: James Bond Watches Expert Dell Deaton Part 3/6–What is a Perfect Bond Watch?

Ian Fleming's Rolex 1016 Explorer along with original correspondence

Dell Deaton in Part 1 and Part 2 talked about the alluring nature of James Bond as a character and how he became the leading expert on Bond watches. Quite an interesting specialty. Here we continue our series with Deaton weighing in on the Rolex/Bond connection and which watch he ... Read more

CATEGORIES Interviews, Omega, Rolex | TAGS , , |Bookmark http://blogs.christies.com/longitude/interviews/interview-james-bond-watches-expert-dell-deaton-part-3/