Category Archives: Zenith


Zenith El Primero A386: An Affordable Grail

Zenith A386 Front

When we usually talk about grail pieces, the dollar signs can be dizzying. Here we have a case when you can get an important and truly cool piece of horological history for under 10K. Yes, you read that correctly. So why is the Zenith El Primero A386 considered so ... Read more

CATEGORIES Chronograph |Bookmark

Innovation and Inspiration — Zenith and TAG Heuer Update Their Icons

Jack Heuer 80th Birthday Carrrera

Compared with other companies in the fashion or consumer products industries, the leading watch brands tend to be old, most of them dating from the 19th century.  The watch brands seek to leverage their histories.  Turning the pages of popular magazines, we see companies selling watches worn by famous pilots, ... Read more

CATEGORIES Heuer, Jaeger-LeCoultre, Tag Heuer, Watches | TAGS , , , |Bookmark

The Geneva Watchmaking Grand Prix 2012: What are the Implications?

Tag Heuer Microgirder "Aiguille d'Or" GRAND PRIX Winner

We’ve now seen the results of the Geneva Watchmaking Grand Prix. But what type of impact does a win have for a brand? Many industries recognize the best in a field or category and reward with a prize, such as an Academy Award for a movie or a World Series ... Read more

CATEGORIES Chanel, Chopard, Greubel Forsey, MB&F, Tag Heuer | TAGS , |Bookmark