Category Archives: Date

Video Interview: Girard Perregaux CEO Michele Sofisti tackles questions such as the brand’s position in the industry, why the watches don’t hold market value and how he intends to solve these problems


Just a few short weeks ago, Girard-Perregaux pulled back the curtain on their Manifesto of Time at TimeCrafters, which we covered here. Orchestrated by watchmaker Dominique Loiseau, the Manifesto aims to bring Girard-Perregaux to the next level and differentiate them from the crowded pack of brands jostling for customer dollars. ... Read more

CATEGORIES Chronograph, Girard-Perregaux, Interviews, Mechanical, Tourbillon, Watches | TAGS , , |Bookmark

Christie’s Bond-Themed auction first to identify watch worn by James Bond in Skyfall

Omega Seamaster Professional "Planet Ocean" worn by Daniel Craig in Skyfall

Whatever you think of him, James Bond persists as a force in our culture. In honor of this iconic fictional character, Christie’s presents 50 Years of James Bond – The Auction. Since our focus here on Longitude is watches, I’m pleased to announce that two models, actually worn by actor ... Read more

CATEGORIES Mechanical, Omega, Self-Winding | TAGS , |Bookmark

IWC Original Yacht Club: An Affordable and Collectible Classic

Yacht Club II, ref. 3212, 1981

Today the name IWC is most associated with the Portuguese or Big Pilot watches, but at one time it was the Yacht Club that defined the brand. Debuted in 1967, the Yacht Club bridged the gap between sport and classic design becoming one of IWC’s best selling watches in its ... Read more

CATEGORIES IWC, Manual Winding, Mechanical | TAGS |Bookmark

New Vintage – Corum Tabogan

Tabogan in gold; A precious statement

If there is any watch brand that shows an amazing duality, one that almost borders on having a split personality, it must be Corum.  If you thought the concrete dial that Girard-Perregaux recently introduced was crazy, try the Corum Bubble, with a sapphire crystal as thick as your thumb.  Not ... Read more

CATEGORIES Brands, Function & Movement, Gent's Bracelet Watch, Gent's Wristwatch, Mechanical | TAGS , , , |Bookmark

The Rolex Boutique New York: Why You Need to Visit

Rolex Submariner No Date

Recently Rolex opened its first Rolex boutique in New York and of course its located on the very tony 5th avenue at 53rd street. Since Rolex doesn’t distribute their own watches, they chose longtime retail partner Wempe Jewelers to manage the store. Certainly you can buy a Rolex around town ... Read more

CATEGORIES Chronograph, Gent's Bracelet Watch, Gent's Wristwatch, Lady's Bracelet Watch, Mechanical, Rolex, Self-Winding |Bookmark

Watch Matchmaker: Mike Ross From “Suits” Should Wear a Jaeger-LeCoultre Memovox

Master Memovox

I suggested a watch makeover for Mr. Manners K. Cooper Ray, an IWC Portofino 8 Days, which he thought fit him to a T. Now it’s time for me to address a watch issue on the TV series “Suits”. In the show on AMC, attorney Harvey Specter is the best ... Read more

CATEGORIES Gent's Wristwatch, Jaeger-LeCoultre, Self-Winding, Watch Matchmaker, Watches | TAGS , , , |Bookmark

Patek Philippe Sticks the Landing with the Ref. 5204


It’s extremely hard to climb Mount Everest. Most wouldn’t even think of walking up to that challenge. It takes a lot of perseverance and grit to top the highest mountain in the world. Only a few can claim the feat. Doing it once might be luck. Doing it twice shows ... Read more

CATEGORIES Chronograph, Gent's Wristwatch, Patek Philippe |Bookmark