LOL. If you live in the 21st century you probably know what those three letters stand for. We do a lot of communicating through email and texts. The phone call has almost become an anachronism. Without the tone of voice and face-to-face interaction, there can be a lot of miscommunication. Don’t want your boyfriend or girlfriend getting ticked off when you weren’t being serious about referring to his or her friend as lame in that text. (Or were you really?)
Enter the emoticon, one of those funny-faced circular yellow blobs that more times than not appear within a message to guide the tone. A smiley face lets you know that the sender means it in a friendly way and a frown singles you’re bummed out or sad, while a wink suggests irony or an invitation to a romantic rendezvous.
Here at Longitude we wouldn’t usually cover this type of watch but the concept is so embedded in our everyday lives that I decided to make an exception. Lol. 
The LoLWatch, appropriately named because idea is kinda hilarious, takes advantage of our wired-in world. A disk around the dial of the watch contains 12 emoticons. Depending upon your mood, you can adjust the ring to reflect your state of mind at the moment. Are you feeling funky, mad, elated, silly? You get the picture.
But the concept isn’t just limited to emoticons because the discs were designed to be interchangeable so you can trade with your friends or else buy another one to add to your collection. Choose from 10 color watches including, purple, blue, yellow, white, and, of course, the ever-popular black.
LoLWatch foresees offering different themed discs for specific demographics like heroes for children and video game and manga characters for teenagers. Adults can also have fun with discs based on music, film or sports. I like the idea of a second time zone disc best. Since the discs are magnetic, they can be used as magnets too.
Right now LoLWatch is just a concept waiting to be implemented. Nicolas Ruchonnet came up with design. You probably recognize the name because his brother Jean-Francois Ruchonnet is the guy behind the design of the Tag Heuer Monaco V4, Breguet’s double tourbillon and some of the Marvin collection.
Nicolas is no slouch when it comes to creativity. I guess it runs in the genes. Since 2005 he started developing and implementing 3D images for the Swiss watch world. He soon thereafter started the company Real Time Concept SARL to create 3D movies that showed the movement inside a watch with a fragmented effect. Now he’s trying his hand at actual design.
To raise funds, Nicolas has presented his project on indigogo, a fundraising platform similar to Kickstarter. In order to get going, the company needs $50,000 to begin injection molding of the plastic. For $70 you can choose your color of watch and $250 gets you 5 watches of your choice.
Funding continues until September 2.
Here is the trailer for the watch.